Educations

Education 9: Development of social and cultural centers

Author: Matea Munitić Mihovilović Participatory Management in Culture: Civil-Public Partnership in Pogon – Zagreb Centre for Independent Culture and Youth Civil-Public Partnership in Culture: Pogon – Zagreb Centre for Independent Culture and Youth Pogon – Zagreb Centre for Independent Culture and Youth is a public cultural institution, that was jointly founded and is managed by […]

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Education 8: Importance and development of audience

Authors: Nevena Kereša and Sanja Farkaš Taking into consideration that available data on participation of audience in cultural and artistic activities indicate that considerable part of European population does not sufficiently participate in those activities, the development of audience has become one of the most demanding challenges of the entire European cultural sector. The development […]

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Education 7: Use of new media in promotion of culture

Good Practice Examples — nuArs, nuSynergetic and reVillage How to define concept and vision, how to conceive a project, how to attract audience and have effect on self-sustainability of cultural organizations and creative industries? Use of new media is a crucial component in promotion of new ideas and active participation of modern society. Art projects […]

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Education 6: communication and public relations in cultural sphere

Author: Sanja Baković, journalist Public Relations  — Basic Concepts PUBLIC RELATION — thought out, intentional and planned communication that builds a positive relationship between a specific organization, company or organizer of a campaign or an event and public, with the purpose of gaining visibility, positive support and audience creation  Characteristics:  – Persuasive communication (different than […]

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Education 4: Basics of strategic planning in culture

WHAT IS STRATEGIC PLANNING? Strategic planning implies decision-making process defining change/s that organization wants to achieve in a specific period. This process is established on identification of the best ways for use of organizational resources in order to use the possibilities and reduce threats in the environment. Simply put, strategic planning is a management tool […]

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Education 3: Development of participatory management model in sphere of culture

Author: Maja Dragojević Civil-Public Partnership within Spatial and Cultural Policies  The idea of social-cultural centres realized through civil-public partnership has effect of change on spatial and cultural policies.  Spatial policy is changed in a way that a part of spatial resources is included in a model allowing citizens control over conversion of space and building […]

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Education 2: Participatory Management

Author: Sonja Leboš PARTICIPATORY MANAGEMENT What is implied by syntagm “participatory management”?  The possible definition would be that participatory management is “dividing management responsibility among various stakeholders having share in what is going on” (Vidović and Žuvela, 2018).  The next question that imposes itself is who the stakeholders in this process are?  They are: local […]

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Education 1: Concept of Civil and Public Partnership

Author: Sonja Leboš Before we clarify the concept of civil and public partnership, we need to clarify the concept of civil society to some extent.  Civil society has been in existence since the times of Austria-Hungary, when citizens would join various non-profit associations. Many important institutions, such as reading rooms, libraries, etc., appeared during this […]

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